Also See:
If you watched ‘The Oprah Winfrey Show,’ you’re probably familiar with the book ‘Simple Abundance.’
It was one of Oprah’s favorite books (before she started her famous Oprah’s Book Club.)
Oprah devoted an entire episode to ‘Simple Abundance‘ and referred to it often.
Also See:
She even invited the book’s author, Sarah Ban Breathnach, on her OWN show, ‘Super Soul Sunday.’
Here’s the story of how ‘Simple Abundance‘ found its way to Oprah:
“When ‘Simple Abundance‘ was finally published in November 1995, my publisher told me it was a “woman’s book.”
It would be a “slow burn” and depend on women’s “word of mouth” recommendations to each other.
Actually, “a woman’s book,” “slow burn,” and “word-of-mouth” are publishing euphemisms meaning “no publicity.”
And sure enough, there was none in those first few months other than through local bookstores.
How heartbreaking and upsetting this was—five years of work, struggle, sweat, tears, and no publicity?
‘Simple Abundance‘ was going to slip through the cracks and disappear?
I couldn’t let that happen.
I had nowhere to go for help except down on my knees.
The next day Heaven whispered in my ear: “Send thirty books to ‘The
Oprah Winfrey Show‘ for every woman on her staff.
Let’s see if we can’t get women talking.”
This was a very unusual way to publicize books before Oprah began her famous book club, which got women reading and talking about books in a new and exciting way.
My publisher’s publicity department had already submitted one copy of the book to Oprah’s producers, so they were understandably nervous about my suggestion being seen as serious overkill.
But I still couldn’t get the idea of Oprah out of my mind.
I made my case again to the publicity department and offered to pay for the books but asked the publisher to please send them so I didn’t look like the desperate author I was.
I guess they’d heard the passion in my voice because they finally said yes, and graciously sent thirty copies of ‘Simple Abundance‘ as holiday gifts to the Oprah Winfrey staff.
(And I didn’t even have to pay for them!)
About a week later, publicity said that while the women loved the book, the Oprah production team claimed it didn’t work as the basis for a show.
To save face, I replied: “One day Oprah will pick up ‘Simple Abundance,’ and she’ll read something that will speak to her, and then it will be a show.”
The first week in February, ‘The Oprah Winfrey Show‘ called.
Oprah had entered her hair and makeup room, saw ‘Simple Abundance’ on the counter, and wondered, “What’s this pink book I keep seeing everywhere?”
Oprah opened it and read something that spoke to her, and I was invited to come to Chicago the following week.
I asked if I could bring my thirteen-year-old daughter with me.
It was the best bring-your-daughter-to-work experience ever!“
— From ‘Simple Abundance: 365 Days to a Balanced and Joyful Life‘ by Sarah Ban Breathnach
About The Author
Jordan McAuley is the author of ‘Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility & Star-Powered Publicity,’ ‘Secrets to Contacting Celebrities: 101 Ways to Reach the Rich & Famous,’ & ‘The Celebrity Black Book: Over 56,000+ Verified Celebrity Addresses‘. He is featured by American Express OPEN Forum, CBS News, CNN, E! News, Entrepreneur Magazine, Fast Company, Forbes, FOX News, New York Post, USA Today, The Guardian, Tim Ferriss‘ The 4-Hour Workweek, The Mirror UK, The Wrap & more. He graduated from the University of Miami with degrees in Film Business, English Literature, and Communication. Jordan is a former 90s highschool video store clerk who has has lived and worked in Atlanta, Miami, Los Angeles, and New York City.
ncG1vNJzZmibn6PBoq%2FTmqWym5WhsqO%2ByK2wZ5ufonykrcJon6ivXaius63HZpmapl2Xv6at06GlmpuYYrSwwIyhnKtlkqS8rHnSoqSppJVirqPBzZ2Yp5uVYryvec6pqZqgXw%3D%3D